UPC stands for Universal Product Code and is the barcode used to identify a particular retail product. When you look at nearly any product you purchase from a store, it will have a scannable barcode on the packaging. The unique 12-digit number underneath the barcode is the UPC.
When that barcode is scanned or entered into a search engine such as Amazon, the product connected to that code will appear in the store’s system or the Amazon search results.
While Amazon requires a UPC (or other product identifiers) to create a listing, technically, you don’t need to have the UPC barcode printed on your product packaging to sell it on Amazon.
If you are sending your products into an Amazon fulfillment center using FBA, you will be required to label each product with an FNSKU barcode.
The FNSKU barcode is your “Amazon Barcode” and tells Amazon that the product you’re selling belongs to your seller account.
Once you have your UPC, you can create your Amazon listing. Go to “Add a Product” in Seller Central to begin this process.
Then choose, “I’m adding a product not sold on Amazon.”
Next, you will choose your product’s category and move on to the details of your product. This section is where you will enter the vital information for your product, including the Product ID.
NOTE: Allow 24-48 hours for your UPC to become active on GS1. If you try to list your product on Amazon immediately, it may come up as invalid.
When listing your product on Amazon, make sure that the Brand Name section matches the brand name exactly as it is in the GS1 database.
UPC stands for Universal Product Code and is the barcode used to identify a particular retail product. When you look at nearly any product you purchase from a store, it will have a scannable barcode on the packaging. The unique 12-digit number underneath the barcode is the UPC.
When that barcode is scanned or entered into a search engine such as Amazon, the product connected to that code will appear in the store’s system or the Amazon search results.
While Amazon requires a UPC (or other product identifiers) to create a listing, technically, you don’t need to have the UPC barcode printed on your product packaging to sell it on Amazon.
If you are sending your products into an Amazon fulfillment center using FBA, you will be required to label each product with an FNSKU barcode.
The FNSKU barcode is your “Amazon Barcode” and tells Amazon that the product you’re selling belongs to your seller account.
Once you have your UPC, you can create your Amazon listing. Go to “Add a Product” in Seller Central to begin this process.
Then choose, “I’m adding a product not sold on Amazon.”
Next, you will choose your product’s category and move on to the details of your product. This section is where you will enter the vital information for your product, including the Product ID.
NOTE: Allow 24-48 hours for your UPC to become active on GS1. If you try to list your product on Amazon immediately, it may come up as invalid.
When listing your product on Amazon, make sure that the Brand Name section matches the brand name exactly as it is in the GS1 database.